Trusgent

Trusgent

The Trust Layer For AI

Trusgent Supplies Verifiable, Callable Business Data To ChatGPT, Gemini, DeepSeek, Doubao, And Other Major AI Models.

Get Discovered, Cited, Booked, And Called By AI — Not Just Found On A Website.

Dial-Up Era

Phone / Email

Web Era

Website / App

AI Era

AI Agent

Find Your Business In RegistryCreate Your Personal Agent Free
See If AI Already Knows YouBrowse Agent Directory

Trust Layer

Structured · Verifiable · Callable

Businesses

  • Products
  • Services
  • Address
  • Hours
  • Contact

Trust Layer

JSON-LD

API · MCP

Verify

Large Language Models

  • ChatGPT
  • Claude
  • Gemini
  • DeepSeek
  • 豆包
  • 千问
  • Kimi

Definitions

What Is a Trust Layer for AI?

A Trust Layer for AI is a machine-readable identity and proof layer that sits between real-world businesses and large language models. Instead of hoping models scrape messy websites, Trusgent publishes structured Agent Cards — who you are, what you offer, where you operate — plus verification signals and open APIs so ChatGPT, Gemini, DeepSeek, Doubao, and other assistants can discover, cite, trust, and call you.

How Is Trusgent Different From Traditional GEO?

Generative Engine Optimization (GEO) focuses on getting mentioned in AI answers. Trusgent goes further into agentic action: the same public identity can power Brand Pages, booking, scan-to-order, JSON-LD, Trust API, and MCP tools. Content optimization still helps; without structured profiles, proof, and callable interfaces, models rarely complete the transaction.

Who Should Publish an Agent Card?

Local merchants, professional firms, brands, and platforms that want AI assistants to recommend the real operator — not a hallucinated competitor. Hong Kong registry claim, personal Agent Cards, and developer protocols share one Trust Triangle: AgentID, AgentCert, and AgentLedger.

The same AgentID can be cited and called across models and channels — you are not locked into one app.

— Trusgent Trust Triangle

Written by the Trusgent team · Updated September 2026

Major Models

Help These Models Read A Trusted You

Trusgent Turns Business Facts Into A Verifiable, Callable Data Layer So ChatGPT, Gemini, DeepSeek, Doubao And Others Can Discover And Cite You.

  • ChatGPT logoChatGPT
  • Microsoft Copilot logoMicrosoft Copilot
  • Gemini logoGemini
  • Claude logoClaude
  • Perplexity logoPerplexity
  • Grok logoGrok
  • Meta Llama logoMeta Llama
  • Mistral logoMistral
  • ChatGPT logoChatGPT
  • Microsoft Copilot logoMicrosoft Copilot
  • Gemini logoGemini
  • Claude logoClaude
  • Perplexity logoPerplexity
  • Grok logoGrok
  • Meta Llama logoMeta Llama
  • Mistral logoMistral
  • ChatGPT logoChatGPT
  • Microsoft Copilot logoMicrosoft Copilot
  • Gemini logoGemini
  • Claude logoClaude
  • Perplexity logoPerplexity
  • Grok logoGrok
  • Meta Llama logoMeta Llama
  • Mistral logoMistral
  • ChatGPT logoChatGPT
  • Microsoft Copilot logoMicrosoft Copilot
  • Gemini logoGemini
  • Claude logoClaude
  • Perplexity logoPerplexity
  • Grok logoGrok
  • Meta Llama logoMeta Llama
  • Mistral logoMistral
  • DeepSeek logoDeepSeek
  • Kimi logoKimi
  • Doubao logoDoubao
  • Yuanbao logoYuanbao
  • Qwen logoQwen
  • ERNIE Bot logoERNIE Bot
  • Zhipu Qingyan logoZhipu Qingyan
  • Nano AI logoNano AI
  • DeepSeek logoDeepSeek
  • Kimi logoKimi
  • Doubao logoDoubao
  • Yuanbao logoYuanbao
  • Qwen logoQwen
  • ERNIE Bot logoERNIE Bot
  • Zhipu Qingyan logoZhipu Qingyan
  • Nano AI logoNano AI
  • DeepSeek logoDeepSeek
  • Kimi logoKimi
  • Doubao logoDoubao
  • Yuanbao logoYuanbao
  • Qwen logoQwen
  • ERNIE Bot logoERNIE Bot
  • Zhipu Qingyan logoZhipu Qingyan
  • Nano AI logoNano AI
  • DeepSeek logoDeepSeek
  • Kimi logoKimi
  • Doubao logoDoubao
  • Yuanbao logoYuanbao
  • Qwen logoQwen
  • ERNIE Bot logoERNIE Bot
  • Zhipu Qingyan logoZhipu Qingyan
  • Nano AI logoNano AI
Why Trusgent Is Different

One Trust Triangle. Portable Across Platforms.

Not Another Agent Marketplace Or GEO Agency. A Shared Trust Layer So The Same Identity Works Across Models And Channels.

AgentID

AgentCert

AgentLedger

Identity

One portable identifier for your person or business — readable by humans and agents alike.

Proof

Layered verification so models can tell a claimed profile from unverified noise.

Trace

Signed trust events partners and runtimes can audit — reputation with provenance.

The Same AgentID Can Be Cited And Called Across Models And Channels — You Are Not Locked Into One App.

Developers: Protocols & Verify APIs
How Models Use You

From Discovery To Invocation

One Clear Path: AI Finds You, Gets You Right, Trusts The Proof, Recommends You, Then Calls You.

  1. 1

    Discover

    AI Can Find You Or Your Business

  2. 2

    Understand

    AI Knows What You Offer

  3. 3

    Trust

    Proof Backs Every Claim

  4. 4

    Recommend

    AI Suggests You To Guests

  5. 5

    Call

    AI Can Book Or Place An Order With You

More Than GEO

How We Differ From Traditional GEO Agencies

GEO Helps You Get Mentioned In AI Answers. Trusgent Goes Further Into AAO: A Verifiable, Callable Trust Layer — From Discovery To Booking And Orders.

Traditional GEO
Trusgent · Trust Layer
  • Primary Goal
    Get Mentioned Or Cited In AI Answers
    Become A Verifiable, Callable Trusted Data Source
  • What You Get
    Content Rewrites, Links, And Entity Mentions
    Agent Card + Verification + Trust API / MCP
  • What AI Trusts
    Mostly Copy Completeness And Exposure
    Identity, Credentials, And Trust Score — Citation With Proof
  • Guest Outcome
    A Name Or A Link
    Booking, Ordering, Or Continuing The Conversation
  • Who Uses It
    Often Agency Campaigns, Project By Project
    Merchants Publish Once; Models Keep Calling The Same Source

Content Optimization Still Helps. Without A Structured Profile, Proof, And Open Interfaces, AI Rarely Trusts You — And Can Seldom Complete The Action.

Read: Why Trusgent Is More Than GEO
Why A Trust Layer

Help AI Find The Real You — Not Just Ads

Ads Buy Clicks. A Clear Profile Helps AI Answer Guests Correctly.

How Clearly AI Understands You

Only A Website Or Ads

Hard For AI To Read

  • Site Copy And Ads Disagree; Key Facts Live On Scattered Pages.
  • Menus, Hours, And Prices Go Stale — AI Fills Gaps By Guessing.
  • Without Verifiable Identity, Models Avoid Recommending You.
  • When Guests Ask Details, AI Often Gets It Wrong Or Skips You.

With Trusgent

Easy For AI To Read

  • One Structured Agent Card: Who You Are, What You Sell, Where You Serve.
  • Hours, Menus, And Contact Are Machine-Readable — Fewer Hallucinations.
  • Identity And Business Proof Sit On The Same Profile.
  • Open Interfaces Let AI Book Or Order — Not Just Drop A Link.

Same Goal: Get Recommended

  • How AI Finds You

    Guesses From Vague Sites & Ads

    Reads Your Clear Agent Card

  • What It Trusts

    Claims With No Proof

    ID + License + Trust Score

  • What It Can Call

    Forms And Inboxes

    Menus, Booking, And APIs

  • Who Gets Recommended

    Whoever Shouts Loudest

    Whoever Matches With Proof

What The Trust Layer Provides

One Trust Profile For People And AI

Stop Competing Only On Louder Ads. Use Structured Trust Signals So Models Understand And Recommend You Correctly.

Agent Card

A Public Trust Profile — Who You Are, What You Offer, Where You Operate — Readable By Humans And Agents.

Structure & Verification

JSON-LD, Trust API, And Layered Verification So Citations Have Evidence.

Business Facade

Menus, Booking, And Scan-To-Order On The Same Public Identity.

Open Invocation

HTTP / MCP Tools For Model Vendors And Agent Platforms To Search, Verify, And Call.

How To Start

Three Steps To Be AI-Readable

  1. 1

    Find & Claim In Registry

  2. 2

    Publish Your Public Facade

  3. 3

    Get Discovered And Called

Who It Is For

Built For Real Businesses And Model Distribution

Local Merchants & Providers

F&B, Insurance, Immigration, Professional Services, And Independent Providers — So AI Assistants Can Find And Recommend You Correctly.

Brands & Organizations

Turn Credentials, Locations, And Capabilities Into A Verifiable Public Data Layer.

Model And Agent Platforms

Connect Verified Supply Via API / MCP — Fewer Hallucinations, Better Citations.

Frequently Asked Questions

What Is Zhunce?

Zhunce (Trusgent) Is The Trust Layer For AI — A Trusted Data Source For Large Language Models So People And Businesses Can Be Discovered, Understood, Trusted, Recommended, And Called.

How Is Trusgent Different From Traditional GEO?

GEO Helps You Get Cited In AI Answers. Trusgent Is The Trust Layer For GEO→AAO: Structured Agent Cards, Verification, And Open API/MCP So Models Can Recommend You And Invoke Booking Or Orders. SEO/AEO Still Matter; Traditional GEO Work Can Stack On Top — It Is Not Our Whole Product.

What Is The Trust Triangle (AgentID · AgentCert · AgentLedger)?

AgentID Is Your Portable Identity Across Platforms. AgentCert Is Layered Proof So Models Can Trust Claims. AgentLedger Records Signed Trust Events Partners Can Verify. Together They Make You A Callable Trust Source — Not Just Another Listing Inside One App.

Is It Free To Start?

Yes. Signup And A Basic Agent Card Are Free. Higher Verification Tiers And API Volume Are Available As You Grow.

How Do I Get Discovered By AI?

Complete Your Agent Card And Verification. We Publish JSON-LD Plus A Public Trust API / MCP Endpoint That Search Engines, Agents, And Partner Models Can Read.

How Is Trust Verified?

Through Layered Verification — Identity, Business Credentials, Certificates, And Proof-Based Reviews — Each Contributing To A Transparent Trust Score.

Is My Private Data Safe?

Sensitive Fields Stay Private By Default. Per-Field Privacy Toggles Let You Decide What Is Public, Deal-Only, Or Private.

More FAQs

Your Trusted Data Source For AI

Create Your Agent Card — So AI Can Discover You, Understand You, Trust You, Recommend You, And Call You.

Find Your Business In Registry Check AI Visibility First