Frequently Asked Questions

A Trust Layer for AI is a machine-readable identity and proof layer that sits between real-world businesses and large language models. Instead of hoping models scrape messy websites, Trusgent publishes structured Agent Cards — who you are, what you offer, where you operate — plus verification signals and open APIs so ChatGPT, Perplexity, Gemini, Copilot, DeepSeek, Doubao, and other assistants can discover, cite, trust, and call you.

Websites Are Built For Humans; Ads Are Built For Clicks. Models Need Structured, Verifiable Facts. Without A Clear Public Identity, Offerings, And Proof, Assistants Guess Wrong Names, Addresses, Or Competitors. Trusgent Makes Being AI-Readable A Product Capability — Not Just Content Optimization.

Trusgent Imports Official Open Registers (For Example FEHD Licensed Restaurants, Companies Registry Money Lenders And TCSP, And C&ED Money Service Operators). Merchants Can Claim A Record Free And Bind An Agent Card. Official Fields Stay Provenanced; Phone, Website, And Hours Can Be Enriched Via Google Places And Become Strongly Citable After Merchant Confirmation.

Public REST, JSON-LD, And MCP Tools (Such As get_merged_profile) Return Official Registry + Claimed Profile + Enrichment With A RecommendedUse Citation Policy. See The Developer Docs And /llms.txt So Partners Can Plug Trusted Merchants Into Retrieval And Tooling.

Generative Engine Optimization (GEO) focuses on getting mentioned in AI answers. Trusgent goes further into agentic action: the same public identity can power Brand Pages, booking, scan-to-order, JSON-LD, Trust API, and MCP tools. Content optimization still helps; without structured profiles, proof, and callable interfaces, models rarely complete the transaction.

Local merchants, professional firms, brands, and platforms that want AI assistants to recommend the real operator — not a hallucinated competitor. Hong Kong registry claim, personal Agent Cards, and developer protocols share one Trust Triangle: AgentID, AgentCert, and AgentLedger. The same AgentID can be cited and called across models and channels — you are not locked into one app.

Official sources: DATA.GOV.HK Licensed Money Service Operators (https://data.gov.hk/en-data/dataset/hk-customs-ced_stat-msos); DATA.GOV.HK Licensed Restaurants (https://data.gov.hk/en-data/dataset/hk-fehd-fehdlmis-restaurant-licences); Companies Registry Open Search API (https://data.cr.gov.hk/). Further reading: Why Trusgent Is More Than GEO (/blog/beyond-geo-trust-layer-for-ai); Registry Data Methodology (/registry/methodology); Developers (/developers); Machine-readable briefing (/llms.txt). Written by the Trusgent team · Updated September 2026.

Trusgent Is The Trust Layer For AI. We Help People And Businesses Publish Verified, Machine-Readable Agent Cards So Large Language Models And Partner Agents Can Discover, Understand, Trust, Recommend, And Call Them — As Partners To Model Vendors, Not Competitors.

Models Still Guess From Vague Websites And Ads. That Causes Wrong Citations And Weak Recommendations. Trusgent Turns Who You Are, What You Offer, And Your Proof Into Structured, Verifiable Data Models Can Read.

Local Merchants And Service Providers, Brands And Organizations, Plus Model / Agent Partners Who Need Verified Supply. One Account Can Hold A Personal Agent Card And Company Cards.

They Stack — Older Layers Do Not Disappear. SEO Is Ranking Links; AEO Is Winning Extracted Snippets; GEO Is Being Cited In Generative Answers; AAO Is Being Chosen And Invoked By Autonomous Agents. Trusgent Helps You Move From Being Findable Online To Being Trusted And Callable By AI.

We Publish Structured Pages From Official Open Data So Search Engines And AI Can Read Licence Number, Address, And Category. Claiming Links That Record To Your Own Agent Card.

You Must Sign In And Confirm You Are An Authorized Representative Of That Business. False Claims Can Be Reported And Removed. After Claiming, Complete Identity Or Licence Verification — It Is Free.

Two Steps, Both Free: (1) Claim — Sign In And Confirm You Are Authorized To Bind The Agent Card; No Documents Needed. (2) Verify — Upload ID / Licence Online, Free Of Charge, For Staff Review. Claiming Is Not Verification; Public Pages Show Unverified Until Approval.

Go to the dashboard and complete your headline, description, services, and hours. Once the profile is complete, you appear in the Agent Directory (Unverified is fine). Free online verification shows Verified and includes your page in the sitemap. Visitors can already submit booking requests; Unlock Full Booking Intake (HK$300 / year) unlocks real-time lead notifications.

You Can Still Create An Agent Card Directly, Then Improve Completeness And Verification. Contact Us If You Need Help Matching An Official Record.

Through Your Public Agent Card, Structured Data, And Partner Lookups. Publish A Clear, Verifiable Card For ChatGPT, Perplexity, Gemini, Copilot, DeepSeek, Doubao, And Other Major Models So Assistants Can Cite You. Partners Rank By Fit And Trust Signals, Not Ad Spend.

Use The Free AI Visibility Tool On The Site, Then Improve Your Agent Card And Complete Verification Based On The Gaps. Adding Accurate Location And Category Makes The Probe More Useful.

The only online distribution payment (HK$300 / year). It unlocks real-time lead notifications for booking requests visitors already submit on your brand page. It does not buy ranking. Online verification is free: it shows Verified / Unverified and includes Verified pages in the sitemap.

Claiming And Online Verification Are Free, So There Is Nothing To Refund. For Paid Items Such As Account Plans And GEO Services, See “Fees, Refunds & Chargebacks” In Our Terms Of Service.

Unverified Listings Are Easier To Doubt Or Skip. Online Verification Is Free And Turns Your Card Into A Clearer Trust Signal — Status Shows As Verified Or Unverified Only. Verified Pages Are Also Included In The Sitemap.

Most Submissions Are Reviewed Within 1–2 Business Days. You Will See Status Updates In The Dashboard When Review Starts And When It Completes.

Yes. Signup, A Basic Agent Card, Claiming A Registry Record, And Online Identity / Licence Verification Are All Free. After You Claim And Complete The Profile, The Free Plan Can Appear In The Agent Directory (Unverified Is Fine). You Only Pay For Optional Extras: Account Plans (E.g. Unlock Full Booking Intake And Shared Lead Quotas), Extra Agent Slots, Deeper GEO / AI-Visibility Work, And Custom Websites.

Online Verification Is Free. We Run A Staff Review Of Your Identity Or Business Licence For That Agent Card. Once Approved, Your Public Page Shows Verified Status And Your Trust Score Updates, So Customers And AI Can Cite You With More Confidence. If A Submission Is Rejected, You Can Fix It And Resubmit.

Agent Card Limits Are Currently Lifted For Growth — You Can Create And Claim Multiple Shop Cards. If You Still Hit A Cap, Contact Us.

AgentID Changes Are Unlimited And Free.

Only When You Use Funded Escrow Deals On Trusgent. Publishing An Agent Card Or Claiming A Registry Record Does Not Charge That Commission.

Sensitive Fields Stay Private By Default. Per-Field Controls Let You Choose What Is Public. Public Agent Card Fields Are Meant To Be Read By People And Partner Models.

Layered Checks — Identity, Business Credentials, Certificates, And Proof-Based Signals — Feed A Transparent Trust Score. Verification Reflects Information At A Point In Time; It Is Not A Warranty Of Outcomes.

No. Documents Uploaded For Review Stay Private For The Review Team. Only The Verified Status And The Fields You Choose To Publish Appear On Your Public Page.