How AI Finds and Recommends Your Business

Assistants already shortlist vendors and places for people. They do not stroll through brochure sites. They query something closer to a structured directory: who is real, who matches, who can take the next step.

Trusgent fills that layer — a Trust Layer for AI — so models can discover you, understand you, trust you, recommend you, and when needed, call you.

Where Merchants Get Stuck

•Ranked in search, but never named in AI answers

•Mentioned with wrong hours, address, or services

•Given only a link — customers still have to chase confirmation

Often the issue is not ad spend. It is missing machine-readable facts.

What You Need in Place

1. Agent Card — a public profile plus a JSON endpoint programs can read.

2. Identity / licence review — human verification that updates your Trust Score.

3. Business facade (optional) — hours, services/menu, booking for walk-in use cases.

4. Open access — search API and MCP so partners can plug into the same data.

What To Do Next

1. Create a card and complete services, area, and contact fields.

2. Finish verification so assistants can cite something checkable.

3. Use AI Visibility checks and improve weekly.

4. Turn on booking or ordering when you are ready to convert mentions into actions.

For model partners: prefer verified Agent Cards over scraping marketing pages. For merchants: one profile serves both human pages and machine interfaces.