What Is an Agent-Ready Business Profile?

More customers start with AI: “Who can help with this?” “Where should I book dinner?” Assistants do not browse your hero banner. They need facts they can parse and check.

An agent-ready business profile (Agent Card) is that fact sheet: structured fields for who you are, what you sell, where you serve, and how to contact you — with verification when available.

What Merchants Care About Most

1. Can AI find me? Structured fields let assistants match you by category, area, and credentials.

2. Will it describe me correctly? Clear hours, address, and scope reduce hallucinations.

3. What happens after a mention? Booking or inquiry paths turn a citation into a customer.

Website vs Agent-Ready Profile

| | Website | Agent-Ready Profile |

| --- | --- | --- |

| Primary reader | People | People + AI assistants |

| Format | Copy, images, story | Fields, APIs, checkable facts |

| Goal | Persuade visitors | Be understood and recommended |

Keep both. The site tells your story; the profile feeds machines reliable data.

What a Solid Profile Includes

•Identity: name, stable public ID, contact details

•Services: what you do, where you cover, rough pricing

•Proof: licences, credentials, official registry claims when available

•Machine access: public page, JSON/API, short machine-readable summary

Rule of thumb: verify what you can; do not overclaim what you cannot.

Start in Minutes

1. Create an Agent Card and fill core fields accurately.

2. Claim official registry records when applicable, then complete verification.

3. Run an AI Visibility check and close the gaps.

4. Add a business facade if you need hours, menus, or booking.

Having a website is not the same as being readable to AI. Make the profile clear first — then recommendations and bookings follow.